How to Monetize a Mobile Game

27 October 2022 Writer: Lera Grechanik 244 views

Mobile games are a large market segment with the total number of downloads exceeding 230b. As Statista report says, players lean to spend $4.95 on mobile games. The figures are impressive but they may push you to question how to make people want to pay for their mobile game experience. This is a matter of game monetization

Keep reading to catch up on everything you ought to comprehend about how to monetize a mobile game

What Is Mobile Game Monetization

Mobile game monetization is the procedure of building systems in a mobile game that will drive your game app to be profitable. To put it simply, game developers create in-game value that is bought for factual cash to advance in a game. 

Game app monetization is needed to achieve the following goals: 

  • - To generate revenue. 
  • - Enhance brand recognition
  • - Increase players' loyalty
  • - Provide team with a tool to work with

Monetization exist in different forms. What mobile game monetization models will perform nicely varies from game to game. 

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Identifying the Finest Mobile Game Monetization Strategy

Paid Mobile Games

This method of mobile game app monetization involves making a one-shot payment to buy a game. After acquiring a mobile game, one can play it indefinitely. With the emergence and popularization of other mobile game monetization methods, paid mobile games are losing their momentum. Therefore, before opting for this particular method of monetizing a mobile game, you should make sure that it represents enough value to make people pay for it. 

Games like Minecraft and Terraria are exemplary cases of paid mobile game success.

In-Game Purchases

In-app purchases are a considerably prevalent model of monetization for mobile games and beyond. It beats mobile game monetization trends. Odds are that you've encountered it, or perhaps even executed in-app buys yourself. Except for its popularity, this type of monetization is also considered to be the most profit-generating. What is the method all about? The player gains in-game boons in exchange for cash. These boons can be divided into consumable and non-consumable.

Consumable Assets

Consumable assets are game elements that are utilized once or for a particular period. If one is willing to reuse them, a new purchase is required. 

Consumable assets include, but are not limited to boosters, lives, and special abilities. The game currency is also a consumable asset. 

Non-consumable Assets

Non-consumable assets, as you might guess, are those that, once purchased, remain forever. Characters, levels, skins, interiors, etc. are non-consumable assets.

Tip: For a better gaming experience, permit players to obtain these in-game boons for free. Here's why: 

- Not all players are inclined to commit in-game investments right away

- The likelihood of making a purchase accumulates if the player tried the benefit free of charge and relishes it

This is relevant for both consumable and non-consumable assets.

Ads

In-game advertisement is likewise a key method of monetization. Because the profits come directly from the ads, this method allows players to relish the game chargeless.  Game ads may fall into several varieties:

Ads for Rewards

At some moment in the game, a player may be proposed to watch Ads to acquire a bonus. The bonus may be different: lives, in-game currency, and other consumable and non-consumable benefits. Players are more lenient with this option of ads. The attention in ads is more heightened.

Interstitial Ads

Interstitial ads arrive spontaneously at some moment in the game. For example, after passing a level. The ads occupy the whole screen, putting the gameplay on hold. Usually, A time limit is set for such ads, after which the player can close the ad window and resume gaming. 

This type of ad can irritate people. Hence, be cautious and don't overuse it, otherwise, you run the risk of user outflow.

Banner Ads

Banner ads are positioned in a small on-screen window and cannot be closed. This type of advertising always remains visible and noticed. If you take this option, you are challenged as to where and how to arrange the banner so that it doesn't annoy the players.

Playable Ads

Playable ads feature other mobile games as a rule. It asks viewers to play a game sample. Playable ads can be a form of ads for rewards and Interstitial Ads. This type of ad is advantageous as it retains a high engagement rate.

Freemium Games

Freemium Games are unpaid to download and remain free for a certain period or until a certain level is reached. Later players are suggested to buy the game. To successfully set up this model of monetization, the game experience must be so compelling that it makes one feel like continuing, even on a paid basis. 

Subscription-Based Games

Subscriptions provide players with some benefits for a fixed price over a fixed period like a week, month, or year. Once the subscription period expires, it is automatically renewed if it has not been canceled. 

One game may offer several types of subscriptions, which differ in type, amount of benefits, and, consequently, price. The price may also vary depending on the subscription period. Also, a discount can be offered for a longer subscription.

Hybrid Model

Mixed monetization method merges several monetization techniques. Game creators often use hybrid types, because it contributes to an increase in profits. 

Most typically, they blend in-game purchases and advertising. 

Buying an app or subscribing to terminate ads is also a mixed type of monetization. 

That is, types of monetization can complement or interchange with each other. 

Steps to Set Mobile Game App Monetization

Step #1 Plan

Start planning your mobile game monetization design while you're still developing but don't put the primary priority on it. Monetization will be besting if you create sound and high-quality gameplay. While planning a game monetization strategy for your mobile game, bear in mind your target players and the kind of your game. They will give you a clue on how to monetize a mobile game in a better way. 

Step #2 Determining the Best Model

We have mentioned the mobile game app monetization strategies in the previous section. The selected monetization model must suit your game. For instance, if your game is a very basic time-killer, then an in-app buy may not be a satisfactory prospect. 

Step #3 Testing Makes Perfect

Test the method of monetization to identify flaws and apprehend how well the picked model works or does not work. 

Step #4 Analyzing and Improving 

When it comes to monetization, there’s always space for advancement. An analysis will steer you to spot the points that are being left non-responded by users. When you know weak points, you’ve got a chance to improve them. 

Mobile Game Monetization Within the Frame of Mobile Game Development Services

As it was stated, it’s more reasonable to start toiling on monetization strategy as early as development started. A well-thought-over monetization combined with high-quality development results in large figures of revenue. 

Celadon provides full-cycle mobile game development services. This means that we don’t just create mobile games but also care about their success. We do a complete scope of work including selecting a setting up a monetization method that will perform the most profitable for your product and reaching the set goals. 

Drop us a message to get the mobile game development initiated.

 

Areas of responsibility - brand and growth marketing. Strongly believes that software development is an art and marketing is not just about sales but about sharing your passion. Her educational background in the field of business and marketing allows her to create expert content and help others to grow and expand knowledge.

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F.A.Q.

01.
What are the most frequent mobile game app monetization strategies I’d highlighted 6 strategies that are
Lera
Copywriter
  1. Paid games
  2. In-game purchases
  3. Ads
  4. Freemium
  5. Subscription
  6. Hybrid Strategy

Whatever to choose relies on the mobile game. Some strategies may suit it while some may not.

 

02.
What are the varieties of in-game advertisements?
Lena
Project Manager

The Ads to be employed as mobile game monetization strategy are possible to divide into several ilks:

  • Ads for Rewards
  • Interstitial Ads
  • Banner Ads
  • Playable Ads

If you consider monetizing a game with Ads, make certain to integrate them in a manner that does not annoy players. Irritated users are likely to stop fancying the overall game adventure and abandon the game. 

 

03.
What are the stages to monetize a mobile game?
Nik
Head of Sales

Founded on our experience, the well-working monetization setting up can be done in 5 stages:

  1. Planning
  2. Selecting a mobile game monetization model
  3. Testing 
  4. Analyses and Improvements
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