How Much Does It Cost to Develop a Dating App?

15 March 2022 Writer: Lera Grechanik 5807 views

The online dating industry is growing fast year after year and, naturally, such a tendency is expected to flourish further (from $1,225m in 2016 to $1,610m in 2022). The annual growth of the industry is about 5% and it’s not going to decay (Source: IBISWorld). So yes, all those telling that a dating app is a lucrative idea, are right.  But the question is, how much does it cost to build a really good app (like Tinder). And we do have an answer, as far Celadon has up-to-date expertise in building such apps for iOS and Android.

Dating App case study

Celadon Dating App case study

Now we’ve decided to share this experience with you so you can create a good and reliable product.

No matter what path you choose – to develop a Tinder clone or some completely new app, let’s begin with a detailed look at the products which have already conquered the market.

If you're still not really certain on the app to choose, explore also: how to build an elearning app

Types of dating apps

Though there are lots of dating apps, all of them can be divided into four groups:

  1. Geolocation matching dating apps. Geographical proximity is the key here. The apps match people using their geolocation data. Bumble and Tinder are both in this group.  
  2. Matching algorithm-based dating apps. Surveys and algorithms rule. The apps in this group first ask you questions and then offer ‘matches’, who responded more or less the same. The most famous example – the eHarmony matching system.   
  3. Traditional dating apps. They are just those old good dating websites but in mobile version.  Famous OK Cupid, for example, now tries to conquer the market with its own app. 
  4. Niche dating apps. They target only specific groups. The League is one such apps. And it allows only selected people to register, mostly career-oriented young professionals. They use the concept of social circles, being sure that people are eager to communicate with those of their own social circle. The Grade is another example of a niche app, proclaiming to be ‘women-friendly’. So their female users are shielded from harassment and only they can make the first move or even get rid of weird matches who do not seem reliable. Bristlr is a good example of the whole big ‘family’ of dating apps, connecting specific groups of people. 

The conclusion here is that – in the market of dating apps one can find whatever he likes and is looking for. 

Having analyzed the data about the dating apps market, we have created a SWOT infographic, describing the most common issues and challenges you will face while creating your own dating app.

SWOT analysis of Tinder

SWOT analysis of Tinder

Also, after another analysis, focused on Android and iOS users’ opinions, we have collected the lest of the features, being desirable, and the ones, making the users mad. 

Desirable and undesirable features in dating apps

Desirable and undesirable features in dating apps

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Main features of Tinder-like apps

The set of features and the type of the app defines the price. Considering the apps like Tinder, one should keep in mind that it is a location-based app. Other ones in the market use more or less the same approach, matching the users according to their personal information. So let’s have a closer look at the features Tinder possesses.

Main features of Tinder-like apps

  • Logging in

The first of must-have features. The simpler – the better. For example, Tinder allows logging in with FB or with the phone number. Form-filling is skipped as far the app grabs the data, mentioned in the FB profile. 

  • Profiles

One can add personal info manually, but as a rule it is imported from FB page. It is possible to add pictures or some additional data as well. The fields include age, location, mutual friends, interests and a brief self-description. 

  • Location

An essential feature for Tinder. It was at the beginning of an app – to connect people who are located more or less close by. Tinder fetches the data about users’ location, as fat this feature in particular is essential. 

  • Discovery settings

Discovery settings can be adjusted as well. For example, it’s possible to set sex, age and radius. Non-vip users can set the radius no more than 10 miles. 

  • Swipe

Swipe is the feature, making Tinder unique. It was implemented to enhance the dating process and make it more interactive. In two words, swipe to the right means you like the match and vice versa. 

  • Matchmaking

The couple can start chatting only if they give mutual likes. It protects users from accidental matching and time wasting. 

  • Real-time chat

Private chat opens only when the match is made. On Tinder the chat has all the features – emojis, GIFs and so on. 

  • Social media integration

Social media are not just a part of our life, for many they are life. So in Tinder users can integrate their social media profiles with the app itself. 

  • Push notifications

For dating apps engagement and returns are crucial. So push notifications to ensure that the users will not forget to visit the app to check the matches and see the updates.

There are some essential KPIs, which are common for all dating apps. So we looked into the features that can help you to improve engagement, revenue metrics and other metrics. They should be considered while you decide to develop a dating app, especially from scratch. 

How much does Tinder cost

How much Tinder costs

Considering the information above, we can provide an estimated cost of creating a dating mobile app, having the main Tinder features. As it was mentioned at the beginning, the cost depends on the feature set, app complexity, bespoke web app development rates. However, it is also important if the app is developed from scratch or is a clone in this or that way. So our calculations of the Tinder-like app is based on the feature set, described in the article. 

In short, the development of a similar dating app from scratch requires about 2000 - 2500 hours for Backend, iOS and Android platforms + extra QA, PM, UI.

  • Project management - 200h
  • Business analysis - 24h
  • UX/UI design- 160h
  • Frontend development (Android+iOS) - 960h
  • Backend development - 960h

Another important point is the hourly rates, which vary in different countries and companies.app developer rates

For example, to develop a Tinder-like app in Central Europe will be something around $200,000, while in Eastern Europe $60,000 - $100,000.

Surely, the development cost depends on different conditions, but the figures mentioned above will be relevant for cost to make a dating app like tinder and for the app to be created from scratch

Read also: How Do Dating Apps Make Money?


Consider Celadon Your Trusted Partner

Celadon is a full-cycle mobile app developer that delivers iOS and Android solutions. Our large expertise embraces online dating apps. Check our case study to catch what it took to develop a dating app that gives a shot. The case sends a word about challenges, implemented solutions, and features. We set our hearts on it and are happy to reveal development ins and outs.

Celadon’s key value is result-oriented approach. We don’t just develop but immerse ourselves in projects offering monetization and promotion methods. We’ll provide you with a work breakdown structure and detailed estimation to answer the question "How much does it cost to create a dating app". Drop a message to create a perfect match for a dating app development.

Areas of responsibility - brand and growth marketing. Strongly believes that software development is an art and marketing is not just about sales but about sharing your passion. Her educational background in the field of business and marketing allows her to create expert content and help others to grow and expand knowledge.

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F.A.Q.

01.
How much does it cost to make a dating app?
Nik
Business Development Manager

An online dating app development cost is customized leaning on the in-app features, app type, complexity, and service rates. The cost to build a dating app like tinder differs from the cost of making a dating app from scratch. We have calculated the cost to build a dating app like tinder and resulted in $96,965 for iOS and $97,653 for Android. The numbers are approximate and may vary depending on what features and functionality you’d prefer to have in the app and developers’ location.

02.
Will a dating app pay me off?
Lera
Marketing Manager

Dating apps industry is characterized by the fastest and prolonged growth. Speaking in numbers, the evaluation in online dating app segment points $1,610m of revenue expected in 2022, compared to $1,225m in 2016. The idea of starting a dating app is a safe venture for your investment. 

03.
How much does it cost to build a dating app by Celadon?
Alex
CEO

We can’t state a specific cost to create a dating app due development and in-app diversities. Share your idea and preferences on a dating mobile app. We’ll offer the best up-to-date solutions and conduct detailed calculation of cost to create a dating app. Click to start conversation.

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