Location-Based App Development: Technologies and Steps

26 April 2023 Writer: Lera Grechanik 558 views

App stores have become a treasure trove for location-based apps. Beyond just map apps and taxi-hailing services, there are now a plethora of innovative applications that come equipped with geolocation features.

Businesses across various industries leverage mobile app development services and web app development services to create location-based apps for a number of reasons, such as customer reach, enhanced operations, and service, providing more personalized customer experience, etc.

From social media platforms that allow users to tag their location and check-in to venues to weather apps that provide hyper-local forecasts based on your GPS coordinates to fitness apps that track your running route and distance, the possibilities of location-based app development are endless. There are even apps that help you find nearby public restrooms or parking spots or apps that guide you to the nearest charging station for your electric car.

The benefits accumulate the revenue generated by the location-based services market, which is predicted to reach $155,13 billion by 2026. It makes location-based apps to be not only useful for running a business but also a moneymaking thing. 

So, in this article, we offer you to explore how to create a location-based app.

Technologies Used in Location-Based App Development

From GPS modules and Cell ID to Geolocation for IoT and geofencing, there is a wide range of technologies available that can be used to create powerful and effective location-based apps. The selected technologies will affect logistics app development cost. In this article, we'll explore some of the most commonly used technologies in location-based app development and take a closer look at what makes them so effective.

GPS Module

The GPS is an abbreviation of Global Positioning System. The system work is ensured through the connection to satellites. The satellite sends a highly accurate signal about geolocation. The accuracy of the location detection is a few meters. The benefit of GPS is that it can work offline. However, GPS-based apps consume batteries heavily.

Cell ID

Geolocation relies on Cellular ID, a unique identification code for each mobile device, to accurately determine its location. Even when a device is not actively sending live data, information from nearby cell towers can be used to provide an approximate location. This means that a WiFi connection is not always necessary to determine one's current location, as Cellular ID can still provide valuable information.

Augmented GPS

Augmented GPS (also referred to as assisted GPS) is a system designed to enhance location determination. Usually, it is used in combination with a Cell ID for more precise location identification if compared to a basic GPS.

Geofencing

Integrated into GPS, the Geo-fence concept is based on using GPS to determine a user's proximity to a specific location, with a typical radius of approximately 500 meters. This technology has been incorporated into various industries to provide users with relevant information, personalized experiences, and increased safety. Uber, for example, uses geofencing to enhance its services. Child-monitoring software also utilizes a modified version of geofencing to track the movement of young children.

iBeacon and Eddystone

iBeacon is an Apple technology used for location-based iOS app development, while Eddystone is Google’s used for location-based Android app development. Both of them have the same goal - through Bluetooth, low energy (BLE) detects the device gets into a particular location and send a signal to a receiver app. 

WiFi-Positioning

Wi-Fi positioning is a data collection method that achieves impressive accuracy, with a margin of error as small as 25 to 50 meters. This is possible due to the expansive range of Wi-Fi access points that can be utilized. 

Compared to GPS, Wi-Fi positioning has the advantage of consuming less battery power. However, one potential drawback is that access to a nearby Wi-Fi spot is necessary for this technology to function correctly. This technology is particularly effective in urban areas with a high density of Wi-Fi access points.

Geolocation for IoT

Devices enabled by the Internet of Things (IoT) utilize geolocation coordinates to track routes. By collecting data from device sensors, which function like radio antennas, IoT devices can easily identify their location coordinates. This data can then be utilized for a variety of purposes, such as monitoring or optimizing device performance.

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How to Create a Location-Based App

Based on Celadonsoft's experience in delivering app development services, the process can be divided into several stages. Each stage is essential, so paying attention to each will pay you off with a high-quality app.

Market Research

To ensure your location-based app meets market demand and quality standards, it's important to address key questions such as which location-based services are in demand and how the app will address users' requests. To understand what will help to achieve this goal, a market analysis is required.

Conducting thorough business analysis will help to gain insight into current consumer trends as well as analyzing your competition will help to enhance your objectives and determine weak and strong points to take into account during location-based mobile app development.

Once the analysis is completed, use the obtained information to elaborate on your idea.

Contract a Reliable Tech Partner

The success of your app hinges on the expertise and capabilities of the app developer or development company you choose. Here are some tips for finding location-based app developers that will ensure the best outcome for your project:

  • Select an app development company with expertise in your industry and a portfolio that showcases their capabilities.

  • Keep in mind that the app development company's performance on previous projects is an indicator of their expertise in how to make a location-based app and potential performance on your project.

  • Check if the app development company has experience in developing apps for your preferred platform (Android or iOS).

  • Look for a company that offers a balance of high-quality services and reasonable prices.

Carry Out Pre-Development Works

Once you have a development team and a thought-through idea for your location-based app, It’s time to get the work done. The stage addresses necessary such as creating a detailed project plan, defining your target audience, outlining features, selecting a tech stack, and deciding on a monetization strategy. 

Collaborate with your development team to create a wireframe or prototype of the app's interface and establish communication channels to stay informed of the project's progress. These steps will ensure that your app meets your expectations and serves its intended purpose.

Build a Location-Based App and Test It

Building a location-based app is a complex process that requires attention to detail and collaboration between the development team and project stakeholders. The UI/UX design and coding stages involve creating an interface that aligns with your project plan and target audience while ensuring the app is compatible with different devices and platforms.

Thorough testing is crucial to identify any issues and ensure the app's functionality meets user expectations. This testing can involve both manual and automated approaches, and user testing can provide valuable feedback to refine the app's design and functionality further.

During the development process, it's essential to maintain communication with your development team to address any challenges and ensure that the project stays on track. 

Deploy and Market

Once your location-based app is ready for launch, it should be prepared for submission to the app store. This involves ensuring the app meets all necessary requirements, such as adhering to the app store's guidelines and policies, providing the required information, and creating necessary app assets, such as app icons and screenshots.

After submission, it's essential to work with your development team to create a launch strategy. This strategy should include promotional efforts such as social media campaigns, email marketing, and influencer outreach to create awareness about your app and attract potential users.

It's also crucial to consider app store optimization (ASO) techniques to improve your app's visibility on the app store. This includes optimizing your app's metadata, such as its title, description, and keywords, to ensure it appears in relevant search results.

After launch, it's crucial to continue collaborating with your development team to ensure that your app remains up-to-date and meets user expectations. This includes addressing user feedback and providing timely updates to maintain your app's relevance and user satisfaction.

Your development team can also assist with monitoring and analyzing app usage data to identify areas for improvement and refine your app's features to better meet user needs.

Build a Location-Based App With a Trusted Tech Company

Finding a reliable partner to develop a location-based app may be a complicated and time-consuming process. However, you may be surprised to know that you’re close to a software development company that is not only aware of how to build a location-based app but also capable of transforming your idea into reality.

Our team of experienced developers and designers specializes in building user-friendly, location-based apps that use geolocation technology to provide users with personalized, location-specific content. We have the expertise to help you build an app that seamlessly integrates with location-based services. 

Whether you're looking to create a mobile app for your customers or an internal tool to help your team track assets, we've got the expertise you need. 

Our team is standing by to provide you with the guidance and support you need to make your project a success. With a proven track record of delivering high-quality apps on time and on budget, we're confident that we can help you achieve your goals. Everything you need to do is to contact us here. Our team will get back to you in no time.

Areas of responsibility - brand and growth marketing. Strongly believes that software development is an art and marketing is not just about sales but about sharing your passion. Her educational background in the field of business and marketing allows her to create expert content and help others to grow and expand knowledge.

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